Featured projects
Little Red Coding Club
Responsibilities: Game Design, UX Design & Learning Experience Design
About: Little Red Coding Club was a multiplayer, interactive AR game designed to introduce children to core coding principles through play.
Gameplay objectives were aligned with the English National Curriculum, encouraging exploration, problem-solving, and collaboration through a familiar narrative framework based on Little Red Riding Hood.
Project Outcome: Featured as App of the Day by Apple, the project demonstrated how accessible, story-driven design could support early coding education. Independent findings highlighted improvements not only in computational thinking, but also in communication and collaboration skills among participating children.
At the Rave Snapchat Filter/Lens
Responsibilities: Lens Development & Animation.
About: An organic Snap Lens created for Snapchat MENA during Summer 2023. This Lens was instantly available to all Snapchat users across the MENA region upon launching the app.
Project Outcome: The Lens achieved over 55 million plays within its first week, reaching approximately 75 million plays over its lifetime. Thousands of users shared content featuring the Lens to Snapchat Spotlight, demonstrating high engagement and organic adoption at regional scale.
accessibility vr experience
Responsibilities: Experience Design & Immersive Application Development
About: A virtual reality experience built to demystify the airport journey for People of Determination, allowing users to experience and prepare for every stage of travel through DXB Terminal 3, from arrival to boarding an Emirates First Class cabin.
Designed in collaboration with Emirates to clearly communicate accessibility pathways, services, and spatial flow through immersive, first-person storytelling.
Project Outcome: Presented at the AccessAbilities Expo in Dubai, the experience enabled visitors to confidently explore the full Emirates accessibility journey through DXB Terminal 3. The project was praised by senior Emirates leadership for its thoughtful approach, clarity of communication, and its role in supporting independent and informed travel.
The project helped demonstrate how immersive technologies can play a meaningful role in improving accessibility communication at scale.
interactive Dome experience
Responsibilities: Experience Design & Technical Integration
About: An internal solo R&D project initiated to explore real-time, multi-user interaction using TouchDesigner and Kinect-based hand tracking, deployed on Power Interactive’s FullDomePro event hardware.
The experience enabled multiple participants to collaboratively manipulate generative particle systems through gesture-driven interaction, creating shared, reactive visual moments. The project focused on understanding how responsive, audience-led visuals could be reliably implemented at scale for live event environments.
Project Outcome: The experience was used as both an internal proof of concept and an external marketing showcase, generating strong engagement when shared on LinkedIn. Within two months, the exploration directly supported securing a client project requiring TouchDesigner-driven interactive content, validating the commercial value of the R&D and influencing future technical direction.
Explore Abu Dhabi - Immersive Tunnel
Responsibilities: Experience Architecture, Real Time Application Development & On-Site System Integration
About: A real-time immersive tunnel experience developed in Unity for the Explore Abu Dhabi tourism board, enabling visitors to interactively select between destination journeys for Al Ain and Al Dhafra.
The system was designed to communicate via UDP with a local server controlling multiple BrightSign media players, synchronising content playback across the tunnel environment. User selections triggered destination-specific video sequences, with automated state management returning the installation to an idle loop upon completion.
The experience was deployed and integrated on-site at ITB Berlin, where the full system, software, networking, media playback, and hardware coordination, was delivered and managed independently.
Project Outcome: The installation was successfully delivered and operated throughout ITB Berlin, receiving highly positive feedback from the Explore Abu Dhabi team for its reliability, clarity, and visitor engagement.
Client leadership specifically praised the professionalism, ownership, and on-site dedication demonstrated throughout the project, noting the impact this had on both the experience delivery and the overall client relationship.